Bibendum MICHELIN mascot

The Michelin mascot, Bibendum, was created in 1898 by the illustrator Marius Rossillon, known as O’Galop. Inspired by a stack of tires, he embodies the brand's innovation and robustness. A symbol of friendliness and safety, Bibendum has evolved over the decades while remaining an iconic figure in the automotive world. His timeless design makes him one of the most recognizable advertising characters in the world.