Book "Les objets MICHELIN" (Pierre-Gabriel Gonzalez)

Pierre-Gabriel Gonzalez's book, "Les objets Michelin" (Michelin Objects), offers a fascinating exploration of the Michelin brand's advertising and industrial world from 1900 onward. Through rich iconography and numerous historical references, the book presents some 600 promotional items associated with the famous company: enamel signs, ashtrays, cards, figurines, posters, automotive accessories, and everyday objects. Each piece bears witness to the evolution of Bibendum's image and the history of advertising design in the 20th century. This book is a sought-after reference for collectors and car enthusiasts.
French edition.